When creating website content always in the back of one’s mind is the question, what is the right way to use keywords? At one time you could use many but then that changed. Then it was use only a couple throughout the content but now it has changed again.
In an effort to make the website experience more enjoyable for the reader, Google will rank your website content based on the quality of that content. Content should be conversational and a representation of the person writing it, using their personality and character to express their point of view. Writing content should flow as naturally as water from a faucet.
But what about those keywords?
Though it is possible to have your webpages ranked in Google without a specific keyword, they are still necessary, especially for marketing purposes. Google will index all of your content and will use it for the natural keywords that are contained within it.
Before I get into an example of what I meant above I just want to explain what I mean when I say keyword. A keyword is a word or a group of words that people type into search engines to help them find answers.
When you choose a keyword it should be relevant to the topic of the webpage or post that it resides in. Using a keyword research tool like the one offered at Wealthy Affiliate, as seen in the picture on the right, the keyword should also make sense grammatically. For best results in regards to ranking well in the search engines it should have 50 or more monthly searches and a competition or QSR of less than 300.
Content can get ranked without a keyword?
Though the words in the second paragraph above, “website experience more enjoyable” is not the keyword I chose for this page, it is in of itself a keyword and a keyword with a competition or QSR of 31. Also the words “website experience” is another keyword as is “experience more enjoyable”. This is what I mean when I say that it is possible to have your webpages ranked in Google without a specific keyword. All of your content will get indexed into Google and will eventually get ranked for the natural keywords that it contains.
What about the keyword I select?
The placement of the keyword that you have selected should appear in the Title of the webpage or post, in the Description or in the First Paragraph of your content. After that it should not appear again for the rest of that page or post. You just need to continue to write naturally from then on. If it happens to naturally appear again later on in the post, then that is okay. What you don’t want to do is keep adding your keywords unnaturally within your content. This is known as keyword stuffing and that will not be good for your website rankings in the search engines.
What if the keyword is too long to be in the title of the screen? How do you get the keyword into the title of a screen that has a different name, for example “Getting Started”? It is not mandatory that it does make it into the title but if you want good search engine rankings, make sure it is. However if you are experienced enough you could always add it to the title meta tag immediately AFTER you have created and save draft or published the webpage.
Example, In the picture above you can see that I saved as draft the Getting Started page of this website in my WordPress Editor as just “Getting Started”. You can also do this immediately after you publish the page. The keyword I used for this page is “How to Stay Clear of Online Scams”, yet when you look at the menu tab at the top of this screen the title just says Getting Started.
In the below picture you can see that immediately after the page was saved or published as just Getting Started, I went into the All in One SEO Pack area just under the WordPress editor window and I re-typed the title in the Title meta tag to say, Getting Started – How to Stay Clear of Online Scams. You can also see that the keyword appears in the description because I naturally placed it within the first 160 characters of the first paragraph. By placing that soon in the first paragraph by default the All in One SEO will have it appear in the description as well.
How it looks on Google
So now when someone types in the keyword “how to stay clear of online scams” they will see my Getting Started page with the keyword in the title and in the description, which by default is the first 160 character of the first paragraph where I was able to place the keyword naturally and not have it sound awkward.
However this doesn’t always work out so great because I cannot get the keyword to sound natural within the first 160 characters. When that happens I do not worry about it because I can always update the Description meta tag just below the Title meta tag. The majority of the time I am able to get the keyword into my first 160 character spaces of my content and do not manually change the Description meta. However there are occasions when manually changing the Description meta tag will help your webpage or post to place higher in search results, especially if what is displayed doesn’t really give a good indication of what your webpage is about.
The Description meta tag should always be the best explanation of what your webpage or post is all about so that your website readers and Google will know. – If you have any comments or questions about keywords, please leave them below. I will respond to you within 24 hours. Thank you.