How to Find the Most Searched Keywords
You have your website up, running and indexed into Google, but you want to know how to find the most searched keywords for your content. So where can you find these keywords? Assuming that you have the very important free Google program, Google Webmaster Tools (GWT) installed on your website, this would be where you need to go to find your answers.
Why do Keywords matter?
If you want good SEO (Search Engine Optimization), you need to be using the keywords that people are using to search the internet for what you have to offer. The reason why this is important, is that it will give you more exposure by placing your content closer to, if not on Page 1 of the Google search results. The closer to Page 1 your content is, the more traffic you can get, which can potentially become your customers.
Search Traffic Percentage by Page
As is seen in the graph image above by Chitika, 91.5% of the search traffic will not go past Page 1 in search results before clicking on a link. Then Page 2 is only 4.8% and Page 3 is even lower at 1.1% of search traffic. Pages 4 to 10 are less than 1%. This is why it is important to construct your content with good quality keywords, so that you can get as close to Page 1 as possible.
How to find the best Keywords for SEO
By using Google Webmaster Tools you can see the top most searched keywords people are using to find and access your content. Now you may be saying to yourself, I know the keywords I was targeting in my content, so why do I need to search for others? The simple answer is that your targeted keywords are not always the most popular at any given time. Search trend will always change as time goes by.
It is important to always monitor the popular keywords that people are using to find your content, and then use those keywords to draw in more traffic. I am going to give you an example of what I did to get more traffic to a recent blog post on my website. The topic of my blog post was on a program called DS Domination Monopoly and why it was not worth the $500 cost.
Best Keywords for SEO
Current Status Screen in GWT
I had gone into my GWT in search of how my scam review on DS Domination was doing. Once I was into the initial “Current Status” screen, I clicked on the tab that says “Search Queries” as seen in the image above. This Current Status screen displays how many pages you have that are indexed into Google, how many warnings or Crawl Errors if there are any, and the amount of Impressions and Clicks of Search Queries that your website has received.
On the Search Queries page there are two tabs, Top queries and Top pages. As you can see in the image below, my website readers top query or keyword is “ds domination,” which naturally was one of my targeted keywords. But the 2nd most searched keyword or query is “ds domination monopoly.” This was not a keyword I was targeting and it only appears once in my content.
Top Queries in GWT
After seeing that I said to myself, that is the keyword I am going to target in my next blog report about DS Domination. It is always good practice to write a blog and have it represent an existing page of content on your website, so that you can link to it and enhance your SEO. So I did some further research into this monopoly program and created the blog post.
Being that my DS Domination scam review is my top most popular page and that my new blog title contained both of the top two most searched queries, my blog post became my 4th most popular page in a matter of 2 weeks. Yes DS Domination is a hot topic and many want to know if it really is worth joining, but having the blog shoot up to Google Page 1 within 2 weeks blew my mind!
By just using Google Webmaster Tools you can get important and historical information on how to find the most popular keywords or search queries as they are related to your website content. You can also learn what are your most popular pages and many other helpful information about the search quality of your website. The brief Google video below gives you an explanation into the other features of GWT.
So now that you see the importance of viewing your Search Queries or Keywords that are driving traffic to your website, use this feature in how to find the most searched keywords that can help with your SEO. If these keywords are really popular, you can capitalize on their popularity to draw in more website traffic.
Google Webmaster Tools is a very valuable free software program that Google offers that can have great profound benefits to your website and blog beyond top search queries and top pages. Another great feature of GWT is the Fetch as Google option that will allow you to submit your content into the Google index within hours instead of waiting the normal 4 to 5 days for Googlebot to crawl your website.
Remember to check out Google Webmaster Tools and install/verify it on your website. Without it, Google cannot effectively see your content and it will lower your SEO. If you have any questions or comments on what you have just read, please leave them below and I will get back to you with a response.
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Great post. But how do we load it on our websites? Thanks
Catherine, Google Webmaster Tools is a free service offered by Google that you can easily register your website with. Just go to Google and do a search for the set up of Google Webmaster Tools.
Brilliant post!! Amazing man! I recommend everyone to read this right away! The use of stats and bar graphs just adds weight to your points! Amazing article once again!
Thanks for sharing.
Thank you Srijan. The article makes clear that by knowing what keywords are being used by search engine users, gives you a great advantage when it comes to using them in your content. This is what I am doing now.
Good way to find new keywords to use that you might not have found otherwise. The little bit about the impressions vs. click in the video you included was also very helpful for me.
Glad it was helpful to you Martina. It is a great way to find keywords for your content because it displays the actual keywords that are being used to find your content and not just the keywords you have researched yourself.
This is interesting. I never thought about going back to edit content that is on my blog to match what keywords are being searched for. Still learning! Good article. Thank you!
You are welcome Paul. Yes at first I never thought about doing that either but then I had learned that you should always go back to your published content and update it so that it becomes more attractive to those searching for the information you can offer. If you don’t then it is wasted content. As said in the video above, if the CTR (Click Through Rate) is low then you should probably go back and update your content.